GERMAN HOSPITALITY INDUSTRY REPORTS STRONG RECOVERY


German hospitality industry reports strong recovery

The hospitality industry in Germany recently reported a strong year-on-year recovery in 2020, ending the year on an optimistic note.

Strong demand for online services and safe travel

The tourism sector has seen an increased demand for online services and safe traveling. This includes an increase in online bookings for hotels and other travel-related services, such as airline tickets and car rentals.

To cater to this, many of the major hospitality players in the German market have been investing heavily in digital channels and enhancing their customer experience.

Rising Chinese tourists despite travel restrictions

Despite the travel restrictions and uncertainty of the worldwide pandemic, German hospitality providers reported an increase in Chinese tourist arrivals during the summer of 2020.

The German government is actively driving initiatives to ensure travelers feel safe and protected while in Germany. This has included the introduction of safety and health protocols as well as digital tools such as contact tracing and digital health passports.

Outlook for 2021

The hospitality sector in Germany is expected to benefit from renewed customer confidence and the improved economic outlook for 2021.

There has been an increase in demand for domestic and international travel, with more travelers looking to explore the country’s rich cities and landscapes.

The German hospitality industry is expected to continue increasing its investments in digital services and customer experience in the coming year. This will ensure the industry remains competitive in the global market and is best equipped to capitalize on the increased demand for tourism.

Key takeaways

  • The hospitality sector in Germany reported a strong year-on-year recovery in 2020.
  • There has been an increased demand for online services and safe traveling.
  • China reported a surge in tourists to Germany despite the travel restrictions of the pandemic.
  • The German hospitality industry is expected continue to invest in digital services and customer experience in 2021.