THE CÔTE D’AZUR TOURISM HAD RETURNED TO ITS PRE-CRISIS LEVEL OF VISITORS


The Return of Tourists to the Côte d’Azur

The Côte d’Azur, otherwise known as the French Riviera, is renowned for its tourism draws. After a period of crisis, the region has officially seen its tourism return to pre-crisis levels with over 11 million tourists visiting in 2018.

Reasons behind the Increase in Tourism

The Côte d’Azur has been offering tourists a range of attractions and activities since the pre-crisis period. Some of these include:

  • Beautiful Beaches
  • Spectacular Views
  • Lavish Shopping
  • Historical Monuments
  • Gorgeous Nature

However, it is the combination of these attractions and the affordable prices offered to tourists that is the key in drawing more and more visitors to the region. Tourists can enjoy shopping, sightseeing, swimming, sunbathing and dining experiences in the Côte d’Azur safely and within their budgets.

What’s Driving the Revival of the Tourism?

The local tourism board has implemented a few initiatives that has helped to drive the revival of its tourism industry. Some of these include:

  • Offering special deals and discounts for tourists
  • Supporting local businesses through grants and loans
  • Focusing on digital marketing and promotional campaigns
  • Establishing a dedicated tourism website

All of these initiatives have contributed to the surge in tourists visiting the region, as well as aiding local businesses in regaining their footing after the crisis period.

Conclusion

The return of tourists to the Côte d’Azur can be attributed to a range of strategic decisions made by the tourism board. This, coupled with its affordable prices and natural beauty, make the French Riviera a must-visit destination in Europe.

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